Open banking UX/UI Guides

✍️ Role:UX/UI Design Lead, Research

🔑 Key Stakeholders:Product Management, Customer Success, Product Marketing, Integration Managers, Engineering

🏢 Company:TrueLayer

Summary
As the lead UX/UI Design Lead and Researcher, I spearheaded efforts to address the slow adoption of open banking among consumers. Through research, we identified the main motivators, challenges, and goals for consumers when using open banking. Building on these findings, a series of experiments were conducted to establish best practices that would enhance open banking adoption and conversion. Collaborating with customers, we identified areas for improvement in their open banking implementations.

Key Findings
The research on open banking adoption revealed four key factors that significantly influence first-time users to choose open banking: convenience, clarity, familiarity, and security. These factors, identified through my research, serve as the foundation for improving the user experience and driving higher adoption rates.

The Process
As the lead UX/UI Design Lead and Researcher, I led the process of addressing the slow adoption of open banking. It began with conducting research to understand the motivators, challenges, and goals of consumers when using open banking. Based on my research findings, a series of experiments were designed and implemented to establish best practices that would enhance open banking adoption and overall conversion rates. Collaborations with customers, under my guidance, were also an essential part of the process to identify areas for improvement in their open banking implementations.

Outcomes
Under my leadership, the efforts to improve open banking adoption and conversion rates yielded significant outcomes for client implementations:

✅ Open banking adoption increased by up to 15%
✅ Overall conversion rates improved by up to 10%

These outcomes, achieved through my guidance and expertise, demonstrate the effectiveness of the approach in driving the adoption of open banking and highlight the importance of understanding user motivations and challenges in designing successful financial services experiences.

Conclusions
By focusing on the key factors of convenience, clarity, familiarity, and security, we enhanced the user experience, resulting in higher adoption and conversion rates. The detailed guides created under my guidance provide customers with valuable resources to implement open banking effectively. The outcomes achieved, under my leadership, highlight the success of the approach and reinforce the importance of a user-centered design approach in driving the adoption of open banking.